Sending out emails, but unsure if they’re reaching your target audience? Perhaps they appear in such an unappealing spam box? These kinds of uncertainty indicators can actually leave you once you start using email verification tools.
Since it is common for customers to provide non-existent or fake email addresses to avoid unwanted messages, you need to ensure that your marketing efforts do not go in vain. Thus, it is essential to send your emails to only verified email addresses.
In this guide, we will share the best email verification tools, which help prevent your emails from being sent to spam folders, ensuring a smoother outreach to your potential customers.
Email verification is the process of confirming if the email address exists, is valid, and is capable of receiving messages. It involves checking your mailing list for fraud or spam traps.
By verifying your email address, you get the chance to:
Having the correct customer information allows you to communicate with them effectively through automated messaging, helps prevent issues when incorrect information is provided, and helps detect temporary accounts. Through email verifiers, you can list all the randomly generated accounts and remove them from your sending list.
According to Validity’s spam statistics, the global IPR (inbox placement rate) in 2024 is 83.5%, meaning every 1 in 6 emails doesn’t reach the inbox; they either get lost or land in junk folders.
Since email verification tools identify email accounts of users who typically mark emails as spam, the verifier easily detects such accounts by flagging them. Maintaining a low spam rate is crucial to avoid negatively impacting your sending reputation. The spam complaints should not exceed 2 for every 2,000 emails you send.
Sending emails to those who actively use their emails enables you to reduce your email bounce, and you simply avoid wasting resources on those who do not engage with your brand in any way. For more ways to improve your outreach strategy, you can explore the following email sending tactics.
Therefore, you get more accurate results and start building a better sending strategy, which also increases your engagement metrics, such as click rate (the percentage of recipients who click on the link within the email), open rate (the percentage of the recipients who open your email), and conversion rate (the percentage of users who perform after clicking and opening your email, such as submitting a form).
You don’t get to send the emails for free, do you? Maintaining a database and emailing your target audience costs money, and email verification shows up to reduce those expenses and helps you get a better ROI (return on investment). In case you’re wondering how to align your efforts with meaningful outcomes, these email marketing objectives will guide your strategy.
The best email verification tools will remove unwanted emails by minimizing the size of your database, allowing you to reach only valid, real users. Keep in mind that the fewer emails that are sent, the less money is spent. It’s that simple!
Additionally, it’s crucial to note that even a single email bounce can impact your company’s ROI. Email bounces lead to a waste of money invested in email marketing.
The best email verification tools will not only eliminate all the invalid email accounts, but they will also do a real-time check to detect if the addressee is active at that very moment or not. Those tools can also track whether the email addresses are hard bounces, and the best ones will most likely decrease the bounce rate by around 90%. In addition to email deliverability tools, the mentioned detectors also evaluate your sending reputation, determining whether you are a trusted sender or a spammer.
The Process of Email Verification
Email verification involves running several checks to ensure the email address is valid and functional. This can be performed either through confirmation emails or real-time verification.
We’re all probably familiar with confirmation emails: the recipient receives an OTP (one-time password) or a link to confirm that the account actually exists. In the case of real-time verification, as the user types, a real-time analysis occurs, which checks against existing databases.
However, a whole checking process happens behind these two actions. Let’s go through the verification steps one by one:
Those easy, yet essential steps provide a “healthy communication” between the brand and its customers. Whether it’s done through confirmation emails or real-time verification, bringing this process to life helps you reach real people and build stronger engagement with your audience.
That’s why we’ve highlighted the best email verification tools below to help you succeed.
Now that we’ve already covered how crucial email verification is, it’s high time to explore the actual tools that will help you reach your customers’ inboxes instead of appearing in junk folders or, worst of all, not appearing at all. Here are the 3 top picks for the best email verification tools:
EasyDMARC, a B2B SaaS email security company, is the largest DMARC ecosystem company in the world. The primary mission of the company is to help prevent data leakage in companies. Founded in 2018, they currently serve over 175,000 domains globally in more than 130 countries.
EasyDMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email verification tool designed to protect a company’s email from cyber scams, such as spoofing and phishing. This tool enhances email deliverability by allowing you to track your records easily.
Businesses can rely on this tool as:
EasyDMARC offers three package plans for businesses:
Nevertheless, you can also take advantage of a 14-day free trial to get to know the product better before integrating it into your business.
Another tool, with about 125000 users, is NeverBounce, which initially started as a digital marketing agency. Recognizing the limitations of email marketing, the industry focuses on empowering businesses to refine, verify, and secure their outbound communications.
This tool offers:
NeverBounce offers a free account with 10 credits, including basic features such as list analysis and deduplication. It’s useful for testing, but not enough for large-scale email verification. The mechanism works like this: 1 credit = 1 email verification.
NeverBounce offers three package plans:
Last but not least, let’s explore ZeroBounce. Built by top-talented individuals in email, ZeroBounce provides high-quality email verification services.
While no service can guarantee 100% accuracy, ZeroBounce stands out from its competitors by offering over 99.6% accuracy. Yes, they guarantee that your emails will not land in spam folders. Additionally, they offer a military-grade secure system, providing a solid foundation for trust and ensuring data protection.
This tool allows businesses to:
ZeroBounce offers credits and a free plan, which allows you to test the product without any financial investment:
While email marketing significantly promotes your sales and marketing campaigns, it can’t guarantee that you are always on the go. Sometimes, you need to use the appropriate tools and techniques to ensure your efforts will ultimately yield results.
That’s where you jump into using email verification tools since they improve email deliverability, save efforts and resources, and protect your reputation as a business.
Still wondering whether it’s the right time to access one of the email verification tools? It’s high time to stop hesitating and start investing wisely in your business!
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