Estonia’s business landscape is thriving, driven in part by innovative marketing strategies and visionary leadership. At the forefront of this movement are the nation’s top Chief Marketing Officers (CMOs), who are shaping the way Estonian companies connect with audiences both locally and globally. This article highlights the most influential CMOs in Estonia, showcasing their achievements and the impact they have had on their organizations and the wider industry.
Company: Insly
Triinu Murumäe is a dynamic professional at Insly, a company known for modernizing insurance technology. With her expertise in business development and digital solutions, she has been instrumental in driving Insly’s growth in the InsurTech sector. Triinu is passionate about creating seamless user experiences and fostering innovation within the industry. Her commitment to excellence has helped Insly expand its reach internationally.
Company: Scoro
Karola Karlson is a marketing strategist at Scoro, a leading work management software company. She specializes in growth marketing and digital strategy, playing a vital role in Scoro’s global expansion. Karola is recognized for her thought leadership in SaaS marketing and her ability to translate complex ideas into actionable campaigns. Her work has contributed significantly to Scoro’s reputation as a top productivity platform.
Company: WeekDone
Ott Jõgi is a key figure at WeekDone, a company providing goal-setting and team management solutions. With a strong background in product development and customer success, Ott helps organizations implement effective OKR frameworks. His insights into team productivity and engagement have made him a sought-after speaker and consultant. Ott is committed to empowering teams to achieve their best results.
Company: GoWorkaBit
Oliver Vesi is a co-founder of GoWorkaBit, a platform revolutionizing the gig economy in Estonia. He is passionate about flexible work and digital transformation, helping businesses connect with on-demand talent. Oliver’s innovative approach has helped GoWorkaBit become a trusted partner for both employers and job seekers. He is dedicated to creating opportunities in the rapidly evolving world of work.
Company: Bolt
Marek Poel is a professional at Bolt, one of Europe’s fastest-growing mobility platforms. He has contributed to the development and scaling of Bolt’s ride-hailing and micro-mobility services across multiple markets. Marek is known for his operational expertise and strategic thinking. His work supports Bolt’s mission to provide affordable and sustainable transportation solutions.
Company: Accelerate Estonia
Anett Numa is a policy advisor and innovation advocate at Accelerate Estonia, a government-backed initiative driving digital transformation. She is passionate about public sector innovation and building bridges between government and startups. Anett is recognized for her expertise in e-governance and her role in shaping Estonia’s digital society. Her vision helps position Estonia as a global leader in digital policy.
Company: Testlio
Kristel Kruustuk is the founder and Chief Testing Officer at Testlio, a global leader in software testing. Under her leadership, Testlio has grown into a trusted partner for Fortune 500 companies, delivering high-quality QA solutions. Kristel is a champion of women in technology and entrepreneurship. Her innovative approach has garnered international recognition and numerous awards.
Company: Bolt
Kadi Poll works at Bolt, a leading European mobility company. She specializes in operations management, ensuring seamless service delivery across Bolt’s diverse portfolio. Kadi’s strong analytical skills and problem-solving abilities have been vital in optimizing Bolt’s daily operations. Her dedication supports Bolt’s vision of accessible and sustainable urban mobility.
Company: Shiftworks
Helen Sildna is the founder and CEO of Shiftworks, an organization dedicated to cultural and creative sector development. She is a prominent cultural entrepreneur and advocate for the arts in Estonia. Helen’s work focuses on promoting creative industries and fostering cross-sector collaborations. Her leadership has made Shiftworks a hub for innovation and cultural exchange.
Company: Zavod
Marek Reinaas is the CEO of Zavod, a creative agency specializing in media and communications. He is an experienced entrepreneur with a background in journalism, advertising, and public relations. Marek is known for his strategic vision and ability to lead diverse teams on impactful projects. His work at Zavod has contributed to the agency’s reputation for creativity and excellence.
The achievements of Estonia’s leading CMOs underscore the importance of strong marketing leadership in today’s competitive marketplace. Their creativity, adaptability, and strategic thinking continue to elevate Estonia’s reputation as a hub for marketing innovation. By recognizing these accomplished professionals, we gain insight into the dynamic forces shaping the future of marketing in Estonia and beyond.
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