The Top 10 Graphic Designers in New Zealand in 2025

New Zealand’s creative scene continues to thrive in 2025, with graphic designers leading the way in innovative visual storytelling and brand identity. From startups to established agencies, the country’s top graphic designers are making waves both locally and internationally. This article highlights the most talented and influential graphic designers in New Zealand, showcasing their unique styles, notable projects, and the trends they are setting in the industry.

Shabnam Shiwan

Company: Osborne Shiwan

Shabnam Shiwan is a celebrated designer and co-founder of Osborne Shiwan, a renowned branding and design studio based in New Zealand. With a keen eye for visual storytelling, she has helped shape the identities of numerous high-profile clients across the Asia-Pacific region. Shabnam’s work is characterized by its sophistication and clarity, merging cultural influences with contemporary design principles. She is recognized for her contribution to elevating the New Zealand design scene on an international stage.

Toby Morris

Company: The Spinoff

Toby Morris is an award-winning illustrator and comic artist, best known for his work with The Spinoff. His visual essays and infographics, particularly during the COVID-19 pandemic, have played a vital role in public communication and health awareness in New Zealand. Toby’s work combines humor, empathy, and clear storytelling, making complex issues accessible to a wide audience. He continues to be a leading voice in the intersection of art and social commentary.

Lauren Marriott

Company: Freelance

Lauren Marriott is a freelance illustrator and designer whose expressive style has graced numerous books, magazines, and commercial projects. Based in New Zealand, she is highly regarded for her playful and dynamic illustrations that appeal to both children and adults. Lauren’s creative versatility allows her to work across a variety of media, from editorial to branding to children’s literature. Her work often reflects a deep curiosity about the world and a passion for visual storytelling.

Peter Haythornthwaite

Company: PeterHaythornthwaiteDesign (PHD)

Peter Haythornthwaite is a highly respected industrial designer and the founder of PeterHaythornthwaiteDesign (PHD). With decades of experience, Peter has played a pivotal role in shaping New Zealand’s product and industrial design landscape. His work is known for its innovation, functionality, and user-centered approach. Peter is also a mentor and advocate for design education, inspiring the next generation of creatives.

Ant Sang

Company: Freelance

Ant Sang is an acclaimed comic artist and illustrator, recognized for his distinctive style and storytelling abilities. As a freelance creative, Ant has worked on a range of projects including graphic novels, animation, and editorial illustrations. He is perhaps best known for creating the cult-favorite graphic novel ‘Shaolin Burning’ and contributing to animated series such as ‘Bro’Town.’ Ant’s work often explores themes of identity, culture, and humor.

Jamie McLellan

Company: Jamie McLellan Studio

Jamie McLellan is an internationally recognized product designer and founder of Jamie McLellan Studio. His portfolio spans furniture, lighting, and consumer products, with a focus on simplicity and refined craftsmanship. Jamie’s designs have received numerous accolades and are celebrated for their clean lines and thoughtful details. Based in New Zealand, he collaborates with clients globally, bringing a unique blend of practicality and elegance to every project.

Jasmine Smith

Company: Pinch & Punch

Jasmine Smith is a creative director and co-founder of Pinch & Punch, a design studio known for its bold and contemporary approach. With a background in graphic design and branding, Jasmine has led a variety of successful campaigns and projects for clients across sectors. Her leadership and creative vision have helped Pinch & Punch establish a strong reputation within New Zealand’s design community. Jasmine is passionate about fostering collaboration and pushing creative boundaries.

Mikis van Geffen

Company: Design Unlimited

Mikis van Geffen is a principal designer at Design Unlimited, specializing in delivering innovative solutions across a range of disciplines. With a background in industrial and product design, Mikis brings a practical yet creative perspective to each project. His work emphasizes sustainability and user experience, often blending form with function seamlessly. Mikis is committed to advancing the field of design through experimentation and thoughtful execution.

Jane Maisey

Company: Freelance

Jane Maisey is a freelance designer and illustrator known for her vibrant and evocative visual style. Based in New Zealand, Jane’s work spans editorial illustration, branding, and visual storytelling. She is celebrated for her ability to inject emotion and narrative into her designs, making complex ideas accessible and engaging. Jane collaborates with a diverse range of clients, consistently delivering unique and impactful creative solutions.

Tim Donaldson

Company: Tim Donaldson Design

Tim Donaldson is a multidisciplinary designer and the founder of Tim Donaldson Design, specializing in branding, digital design, and visual communication. With years of industry experience, Tim is recognized for his strategic approach and clean, modern aesthetic. He has worked with clients from start-ups to established brands, helping them convey their stories through effective design. Tim is dedicated to exploring new possibilities in design while maintaining a strong focus on functionality.

Conclusion

As 2025 unfolds, New Zealand’s graphic designers are redefining visual communication with their creativity, technical expertise, and cultural awareness. Their contributions not only elevate brands but also inspire the next generation of creative professionals. By keeping an eye on these leading talents, businesses and design enthusiasts alike can stay ahead in the ever-evolving world of graphic design.