Top Marketing Directors in Guatemala

Top Marketing Directors in Guatemala

July 14, 2025
3 min read
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Guatemala’s dynamic business landscape is shaped by innovative marketing directors who drive brand growth and digital transformation. These leaders are setting new benchmarks in creativity, strategy, and execution, making them pivotal figures in the country’s marketing sector. This article highlights the top marketing directors in Guatemala, showcasing their achievements and influence within the industry.

Juan Mauricio Wurmser

Company: Wurmser Ogilvy & Mather

Juan Mauricio Wurmser is a prominent business leader in the advertising industry, serving at the helm of Wurmser Ogilvy & Mather. With decades of experience, he has played a pivotal role in shaping advertising strategies for major brands in Latin America. Wurmser is known for his innovative approach to marketing and his deep understanding of consumer behavior. His leadership has helped his agency earn a reputation for creativity and effectiveness.

Ricardo Gandarela

Company: Walmart

Ricardo Gandarela is a senior executive at Walmart, one of the world’s largest retail corporations. He has extensive experience in retail management and supply chain optimization. Gandarela is recognized for his strategic vision and ability to drive growth in highly competitive markets. Under his leadership, Walmart has continued to expand its footprint and enhance customer experience.

Jose Guzmán

Company: Millicom (Tigo)

Jose Guzmán is a key figure at Millicom, also known as Tigo, a leading provider of telecommunications and media services in Latin America and Africa. He has contributed significantly to the company’s growth through his expertise in digital transformation and network development. Guzmán is dedicated to expanding access to digital services and improving connectivity in emerging markets. His work supports Millicom’s mission to empower communities through technology.

Patricia Noemí Lucki

Company: Fundación-i

Patricia Noemí Lucki is the driving force behind Fundación-i, an organization committed to social innovation and community development. Her leadership is characterized by a passion for empowering marginalized communities and fostering sustainable change. Lucki has initiated numerous impactful projects in education, health, and entrepreneurship. She is widely respected for her dedication to social responsibility and transformative leadership.

Juan Luis Bosch Gutiérrez

Company: Corporación Multi Inversiones

Juan Luis Bosch Gutiérrez is a prominent businessman and co-president of Corporación Multi Inversiones (CMI), a leading multinational conglomerate. He oversees operations across various sectors, including food production, energy, and real estate. Bosch Gutiérrez is known for his commitment to innovation and sustainable business practices. His strategic leadership has been instrumental in CMI’s growth and international expansion.

Juan José Gutiérrez Mayorga

Company: CMI Foods

Juan José Gutiérrez Mayorga is a distinguished executive at CMI Foods, a division of Corporación Multi Inversiones. He has been a key architect of the company’s expansion in the global food industry. Gutiérrez Mayorga is recognized for his focus on quality, innovation, and operational excellence. His leadership has enabled CMI Foods to become a major player in the food sector across Latin America.

Conclusion

The top marketing directors in Guatemala have demonstrated exceptional vision and leadership, contributing significantly to their organizations’ success and the broader marketing community. Their expertise not only elevates their brands but also inspires future generations of marketers in the region. As the industry continues to evolve, these professionals remain at the forefront, steering Guatemala’s marketing landscape toward greater innovation and impact.

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