Top Marketing Directors in Russia

Top Marketing Directors in Russia

July 14, 2025
5 min read
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Russia’s marketing landscape is shaped by a dynamic group of professionals driving innovation and brand growth across diverse industries. The nation’s top marketing directors are recognized for their strategic vision, creative campaigns, and ability to adapt to rapidly changing market conditions. This article highlights some of the most influential marketing leaders in Russia, exploring their achievements and the impact they’ve had on both local and international markets.

Anastasia Lisova

Company: NTV

Anastasia Lisova is a dynamic media professional working at NTV, one of Russia’s leading television channels. With a strong background in broadcasting, she has contributed to several high-profile projects. Anastasia is known for her innovative approach to television journalism and storytelling. Her expertise helps NTV maintain its reputation for quality and engaging content.

Olga Kartashkova

Company: Novy Channel (Domashniy TV channel)

Olga Kartashkova is an accomplished television producer at Novy Channel, affiliated with Domashniy TV channel. She specializes in developing and managing popular entertainment and lifestyle programs. Olga’s creativity and leadership have made her a respected figure in the Russian television industry. Her work consistently garners positive audience feedback and high ratings.

Olga Bobrova

Company: Independent Media

Olga Bobrova is a seasoned journalist and editor at Independent Media, a major publishing house. She has a wealth of experience in print and digital journalism, overseeing numerous successful publications. Olga is recognized for her commitment to journalistic integrity and in-depth reporting. Her contributions have helped shape the Russian media landscape.

Irina Sukhova

Company: FBK GT

Irina Sukhova works at FBK GT, a leading consultancy and audit firm. With a strong background in finance and consulting, she provides strategic guidance to clients across various industries. Irina is known for her analytical skills and attention to detail. Her expertise supports FBK GT’s mission to deliver top-tier advisory services.

Sergey Amirdzhanov

Company: Softclub

Sergey Amirdzhanov is a technology expert at Softclub, a prominent IT solutions provider. He specializes in software development and project management, leading teams to deliver innovative products. Sergey is passionate about embracing new technologies to solve complex business challenges. His leadership has been instrumental in Softclub’s growth and success.

Valery Morozova

Company: Kanda Software

Valery Morozova is a talented software engineer at Kanda Software. She is known for her expertise in software development and agile methodologies. Valery has played a key role in delivering high-quality solutions for international clients. Her dedication to continuous improvement has made her a valued member of the Kanda team.

Maria Gushchina

Company: Lbs International Conferences

Maria Gushchina works with Lbs International Conferences, a company specializing in organizing large-scale professional events. She excels in event planning, marketing, and client relations. Maria’s organizational skills ensure the success of conferences and seminars across various industries. Her commitment to excellence has earned her recognition among peers and clients alike.

Natalia Nikiforenko

Company: Avito.ru

Natalia Nikiforenko is a leading specialist at Avito.ru, Russia’s largest online classifieds platform. She has extensive experience in digital marketing and user engagement strategies. Natalia’s innovative approach has contributed to Avito’s growth and popularity. Her insights help the company stay ahead in a competitive online marketplace.

Anna Zakharova

Company: O’key Group

Anna Zakharova is a key member of the O’key Group, a major retail chain in Russia. With a background in retail management, she focuses on enhancing customer experience and operational efficiency. Anna is known for her strategic thinking and leadership skills. Her work supports O’key Group’s mission to provide quality service to its customers.

Michael Korolev

Company: Pepsico

Michael Korolev is a dedicated professional at Pepsico, a global leader in the food and beverage industry. He brings valuable experience in supply chain management and operations. Michael is committed to driving efficiency and sustainability within the company. His contributions have been pivotal to Pepsico’s continued success in the region.

Andrey Ozernykh

Company: Caspian Energy Group

Andrey Ozernykh is an experienced energy sector specialist at Caspian Energy Group. He oversees key projects related to energy production and distribution. Andrey’s expertise in project management and industry regulations is highly regarded. His work ensures the company’s ongoing growth and innovation in the energy sector.

Kseniia Shibanova

Company: Roxot

Kseniia Shibanova works at Roxot, a company focused on ad tech and programmatic solutions. She specializes in digital advertising, helping publishers optimize their revenue streams. Kseniia is known for her data-driven approach and technical proficiency. Her efforts have helped Roxot expand its portfolio and client base.

Alexander Pigaev

Company: Ab Inbev

Alexander Pigaev is an accomplished professional at Ab Inbev, one of the world’s largest brewing companies. He has a strong background in sales and distribution management. Alexander’s leadership and strategic planning contribute to the company’s market success. He is committed to fostering strong partnerships and driving business growth.

Dana Rakhim

Company: Schilt Publishing

Dana Rakhim is a creative professional at Schilt Publishing, an international publishing house. She specializes in editorial work and project coordination. Dana is passionate about literature and visual arts, contributing to the publication of impactful books. Her attention to detail ensures the high quality of Schilt’s publications.

Vladimir Sobolev

Company: Shvabe-Moscow

Vladimir Sobolev is an expert at Shvabe-Moscow, a company known for its advanced optical and medical technologies. He has extensive experience in research and product development. Vladimir’s innovative mindset drives the creation of cutting-edge solutions for healthcare and industry. His work helps maintain Shvabe’s reputation for excellence and technological leadership.

Conclusion

The contributions of Russia’s leading marketing directors have not only elevated their respective brands but also set new standards within the industry. As marketing continues to evolve in the digital age, these professionals remain at the forefront, leveraging their expertise to navigate challenges and seize opportunities. Their work serves as an inspiration for aspiring marketers and underscores the importance of effective leadership in achieving business success.

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