Are you one of those people who feel nervous about AI? Don’t be.
Yes, AI is transforming many areas of our lives, and marketing is no exception. But it’s not necessarily in a bad way.
No more guesswork, no more trial and error.
With AI, you can analyze and collect key data about your email recipients, personalize your campaigns, and even optimize send times automatically.
So, let’s explore how you can effectively use AI in email marketing. But first, let’s take a quick look at what it actually is.
AI-powered email marketing involves using artificial intelligence technologies like machine learning, natural language processing (NLP), and predictive analytics to automate and optimize email campaigns with data-driven insights.
AI in email marketing helps you do things smarter and faster, like:
In short, AI helps you make smarter, data-driven decisions when it comes to your email campaigns.
We’ve already talked about the benefits of AI email marketing already, but let’s take a closer look at what it can do for you:
AI lets you personalize emails for large numbers of subscribers automatically.
If you own an online store, AI can automatically personalize emails for thousands of subscribers. For example, it can recommend products based on what each customer has viewed or purchased before.
AI can draft email copy and generate multiple subject lines in seconds instead of hours. This means you can test more variations and improve your campaigns’ open rate faster.
AI analyzes customer behavior to create smart audience segments.
For your SaaS company, you can find users who log in often, try advanced features, but haven’t upgraded.
AI email marketing lets you automatically send these users personalized emails, such as a 20% discount on the Pro plan or a guide showing how premium features can help them, helping you increase engagement and conversions.
AI processes tons of data to show you what’s working. For your eCommerce store, it can reveal which product recommendations lead to more purchases or which call-to-action buttons get the most clicks, helping you optimize your emails for better sales.
Set up workflows that respond to customer actions. For example, if a customer adds a pair of running shoes to their cart but doesn’t check out within 24 hours, AI can automatically send an email the next morning with a message like “Still thinking about these shoes? Get 10% off today only“. You can increase sales and recover lost revenue by using these automated, personalized reminders.
With better targeting and personalized recommendations, AI helps turn more subscribers into customers. So, you can boost your sales and engagement by sending each subscriber offers and product suggestions they’re most likely to buy.
Now, let’s go step by step to see how you can leverage AI for better email marketing results.
AI studies your subscribers’ behavior and preferences to craft emails just for them. Instead of one-size-fits-all messages, you can deliver truly personalized experiences. It can also help you decide the best types of emails to send to each subscriber.
What AI can personalize:
A customer who frequently buys running shoes can get emails from you about new athletic gear, while someone who browses formal wear gets updates on business attire.
Meanwhile, a subscriber who enjoys copywriting tips can receive content to help them improve their writing.
Stop assuming when your audience checks their inbox – let AI handle it.
How it works:
AI notices some subscribers open emails early in the morning during their commute, while others check them late at night before bed. Instead of sending the same email at a fixed time, AI delivers each message when it’s most likely to be seen, boosting open rates.
For more guidance, check out our email sending tips to make sure your messages reach the right people at the right time.
Imagine trying to sort every customer by hand – but AI can do it instantly for you. It studies customer behavior, responses, and usage patterns to automatically create smart segments, finding insights you might never notice.
You can target segments like:
For example, your logo maker platform can spot users who frequently try different templates but haven’t downloaded a final design. AI then sends them a personalized email suggesting ready-to-use templates and design tips, boosting conversions and engagement.
Writer’s block is real – sometimes your mind just can’t come up with fresh ideas for email templates. AI can create compelling email content in seconds and even test what performs best. It can help you craft good subject lines that actually get opened.
What AI can write:
Instead of spending hours brainstorming, you can ask AI to generate 20 subject line options. AI then tests them automatically and finds the ones that get the most opens and clicks.
Think of it as having a mind reader for your campaigns. Predictive analytics lets AI forecast outcomes and suggest changes to improve results. It can anticipate user behavior, like who might buy, unsubscribe, or engage, so you can send campaigns that prevent churn and boost conversions.
What AI can predict:
Let’s say AI notices a customer who has browsed multiple mystery novels but hasn’t made a purchase in a week. It predicts they might stop engaging, so it automatically sends a personalized email recommending a new mystery release with a limited-time discount. The customer buys the book, increasing sales – all without manual effort, when you are busy on other valuable tasks.
Enough theory, let’s check out 3 real AI tools that make email marketing smarter and easier.
First up is ActiveCampaign, an email marketing tool that automates emails, SMS, and WhatsApp with AI agents, helping you reach customers smarter and grow sales effortlessly.
With ActiveCampaign marketing platform, you can automate, personalize, and optimize your marketing with minimal effort.
➤ Key Features:
ActiveCampaign’s AI plans, runs, and optimizes campaigns automatically. Its AI Campaign Calendar helps schedule and time messages so they reach the right audience at the perfect moment.
AI acts as your co-pilot, building and improving multi-step automations while uncovering key insights from your data, reducing manual work.
Quickly create on-brand content for emails, SMS, and more. The AI Content Generator also helps craft relevant content throughout the customer journey.
Easily generate personalized email campaigns in seconds using AI-designed layouts, subject lines, and content.
AI tools automatically refine campaigns, maintain brand consistency with the AI Brand Kit, and track results with smart insights.
Talk to AI to set up advanced customer journeys easily, using intelligent triggers and workflows without manual effort.
Automatically tailor messages for each subscriber across email, SMS, and WhatsApp, including timing, content, and visuals to boost engagement and sales.
➤ Plans and pricing
1 user, 10x contact email sends, basic automation (5 actions/automation), email campaigns, newsletters, web forms, email templates, A/B testing (emails only), basic reporting, 900+ integrations.
3 users, 12x contact email sends, unlimited automation actions, email & landing page templates, advanced reporting, conditional content, segmentation, marketing CRM, standard ecommerce integrations.
5 users, 12x contact email sends, unlimited automation actions, email & landing page templates, advanced reporting, conditional content, segmentation, marketing CRM, standard ecommerce integrations, A/B testing for emails & automations, predictive sending, AI-powered automation builder.
5 users, 12x contact email sends, predictive sending, AI-powered automation builder, premium CRM & integrations, A/B testing for emails & automations, advanced reporting and analytics.
Another AI-powered tool that appeared in our list is Brevo, which helps to improve email communication and make creating email campaigns easier and better.
With Brevo’s features, you can boost engagement and simplify campaigns.
➤ Key features
Generate high-converting email subject lines, body text, and calls to action with AI assistance.
Target recipients based on demographics, behavior, or purchase history, with lists that update automatically.
Ready-made workflows and AI-powered automation to send welcome emails, abandoned cart reminders, and more.
Optimize email delivery times using AI to reach recipients when they’re most likely to engage.
Track performance, analyze engagement, and test email variations to improve campaign effectiveness.
➤ Plans and pricing (billed annually)
300 emails per day, up to 100,000 contacts per month. Transactional emails, automation for up to 2,000 contacts, signup forms, and access to Phone and Meetings features.
5,000 emails per month.
Email and SMS campaigns, drag-and-drop editor, AI content generator, advanced segmentation, forms, basic reporting, and email support
5,000 emails per month.
All Starter features plus marketing automation, A/B testing, advanced email reporting, AI send time optimization, web & event tracking, landing pages (1 included), priority email support, and Sales Essentials package.
150,000 emails per month.
All Standard features plus additional marketing channels (WhatsApp, Popups, Mobile & Web Push), multi-user access (10 seats included), contact scoring, advanced commerce features, AI segmentation, pre-built & custom dashboards, phone support, and 3 hours/year with a deliverability specialist.
1 million emails per month.
All Professional features plus sub-account management, custom objects, Brevo Mobile Wallet, custom loyalty engine, custom data integrations, AI data analyst, dedicated IP, SSO & SAML, tailored onboarding, and Customer Success Manager support.
Brevo offers a 10% discount when you pay annually for any paid plan.
We’ve saved one of the best email marketing automation platforms, Mailchimp, for last. Mailchimp’s email marketing solution enables you to build personalized and targeted email campaigns for businesses of all sizes.
➤ Key features
Intuit Assist helps you quickly write email content like headlines and body copy. It can even create complete emails that you just review and publish.
This AI design tool creates professional logos and branded assets for you. It works across multiple touchpoints to keep your content consistent.
Choose from over 130 professionally designed templates for different industries. Each template can be customized to match your business goals.
Set up automated emails using 50+ behavior-based triggers. Your messages reach customers at the right time without manual work.
Target specific customer groups using powerful filters and logic. This helps you send relevant messages to people most likely to buy.
AI suggests products to include in your emails based on customer behavior. You can use preset feeds like bestsellers or new arrivals.
➤ Plans and pricing
500 contacts max, 1,000 emails/month or 500/day, 1 user, 1 audience.
Email support (30 days), Limited templates & Creative Assistant, Popup forms, Email scheduling.
14-day free trial, 10X contacts in monthly emails, 3 users, 3 audiences.
24/7 email & chat support, 300+ integrations, pre-built templates, limited Creative Assistant, popup forms, email scheduling, remove branding, A/B testing, dynamic content, up to 4 automation flow steps, 2 roles, SMS add-on.
14-day free trial (6,000 emails), 12X contacts in monthly emails, 5 users, 5 audiences, 24/7 email & chat support, 300+ integrations, 1 onboarding session.
Full Creative Assistant, Generative AI, Advanced segmentation & reporting, Enhanced automations, Custom-coded templates, Customizable popup forms, All email features, Multivariate & A/B testing, Up to 200 automation flow steps, Predictive segmentation, Behavioral targeting, 4 roles, SMS & MMS add-on.
Contact sales, 15X contacts in monthly emails, Unlimited users & audiences, Phone & priority support, 300+ integrations, 4 onboarding sessions, Premium migration services.
All Standard features, plus 200 automation flow steps, 5 roles, SMS & MMS add-on.
Mailchimp offers a 15% discount for 12 months on Standard and Premium plans for businesses with 10,000+ contacts. Nonprofits get 15% off by signing up free and contacting billing. Annual plans for 10,000+ contacts are available through sales. New customers may get 1 month free Premium.
AI in email marketing equals more opportunities, better results. So, if you think about investing in email campaigns, then you can leverage AI for personalizing content, optimizing send times, and improving subject lines.
To ensure this process is smooth and better for you, we’ve created this guide for you to explore the best practices for using AI in your email marketing and the top tools that can help you get started.
The bottom line? AI makes email marketing easier and more effective. You don’t need to be a tech expert to use it. Start small, test what works for your audience, and watch your results improve. The sooner you start using AI, the sooner you’ll see better open rates, more clicks, and higher conversions.
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