Best SaaS Marketing Agencies in Germany

Best SaaS Marketing Agencies in Germany

July 24, 2025
5 min read
Email Finder

Germany’s SaaS landscape is rapidly expanding, making it crucial for companies to partner with the right marketing agency to stand out in a competitive market. The best SaaS marketing agencies in Germany combine deep industry expertise with innovative strategies, helping businesses accelerate growth, generate quality leads, and strengthen their brand presence. This article explores top-performing SaaS marketing agencies in Germany, highlighting their unique offerings and how they can empower your software business.

Arno Schambach

Company: GROWSaaS

Arno Schambach is a co-founder and key leader at GROWSaaS, an innovative company specializing in SaaS solutions for business growth. With a background in technology and entrepreneurship, Arno has played an instrumental role in shaping the company’s product strategy and vision. He is known for his commitment to driving digital transformation for clients across industries. Arno’s leadership style emphasizes collaboration and continuous learning, ensuring that GROWSaaS stays ahead in a fast-evolving market.

Patrick Wings

Company: GROWSaaS

Patrick Wings is a prominent executive at GROWSaaS, where he focuses on business development and client relations. His expertise lies in scaling SaaS platforms and fostering strong partnerships with enterprise clients. Patrick is recognized for his strategic insights and ability to identify emerging trends in digital solutions. He is dedicated to helping organizations leverage technology to achieve sustainable growth.

Tomas Lehuha

Company: GROWSaaS

Tomas Lehuha serves as a core member of the GROWSaaS leadership team, contributing his deep knowledge of software development and system architecture. Tomas has a proven track record in building robust, scalable SaaS products that address complex business challenges. His commitment to innovation drives continuous improvement at GROWSaaS. Tomas is passionate about mentoring young talent and fostering a culture of creativity within the company.

Carsten Meyer-Heder

Company: Team Neusta

Carsten Meyer-Heder is the founder and managing partner of Team Neusta, a leading digital agency based in Germany. With decades of experience in IT consulting and digital transformation, Carsten has built Team Neusta into a powerhouse serving major clients across Europe. He is known for his entrepreneurial spirit and hands-on approach to leadership. Carsten is also involved in regional economic initiatives and supports digital innovation in the community.

Harald Zulauf

Company: mc Group

Harald Zulauf is the founder and CEO of mc Group, a global communications and PR agency. Under his leadership, mc Group has expanded its presence to over 80 countries, serving multinational corporations and governments. Harald is an expert in brand communication, crisis management, and international public relations. His vision has positioned mc Group as a leader in integrated communications solutions.

Peter Holzaepfel

Company: mc Group

Peter Holzaepfel is a senior executive at mc Group, where he oversees client strategy and campaign execution on a global scale. With a background in media and communications, Peter brings a wealth of experience to the agency’s leadership team. He specializes in designing creative solutions that help brands navigate complex international markets. Peter is dedicated to delivering measurable results for clients across various industries.

Florian Haller

Company: Serviceplan

Florian Haller is the CEO of Serviceplan, one of Europe’s largest independent advertising agencies. Known for his forward-thinking leadership, Florian has driven Serviceplan’s expansion into international markets and digital innovation. He is passionate about integrating creativity with technology to deliver impactful campaigns. Florian is recognized as a thought leader in the advertising industry and frequently speaks at major industry events.

Peter Haller

Company: Serviceplan

Peter Haller is the founder of Serviceplan and a pioneer in the German advertising landscape. With over five decades of experience, Peter has guided the agency’s growth from a small startup to a leading international network. He is celebrated for his creative vision and commitment to client success. Peter’s influence has shaped the direction of modern advertising in Europe.

Ronald Focken

Company: Serviceplan

Ronald Focken is a managing partner at Serviceplan, where he specializes in agency management and business development. With a strong background in marketing and communications, Ronald has played a vital role in expanding Serviceplan’s client portfolio. He is known for his strategic acumen and ability to build high-performing teams. Ronald is dedicated to fostering innovation and excellence within the agency.

Florian Freiherr von Hornstein

Company: Serviceplan

Florian Freiherr von Hornstein is a senior executive at Serviceplan, focusing on business strategy and international expansion. With expertise in cross-border marketing and communication, Florian has been instrumental in Serviceplan’s global growth. He is passionate about creating integrated solutions that bridge cultural and market differences. Florian is committed to driving the agency’s continued success in the competitive advertising industry.

Alex Schill

Company: Serviceplan

Alex Schill is the Global Chief Creative Officer at Serviceplan, renowned for his innovative approach to advertising and branded content. With numerous international awards, Alex has set new standards for creativity within the agency. He leads multidisciplinary teams to develop groundbreaking campaigns for top global brands. Alex’s vision and leadership have firmly positioned Serviceplan at the forefront of creative excellence.

Jesper Kunde

Company: Kunde & Co

Jesper Kunde is the founder and CEO of Kunde & Co, a leading European branding and marketing consultancy. With a background in business strategy and communication, Jesper has helped shape the identities of major international companies. He is recognized for his insights into brand management and customer-centric marketing. Jesper is also an author and thought leader, frequently sharing his expertise at conferences and in publications.

Conclusion

Selecting the right SaaS marketing agency in Germany can make a significant difference in achieving your business goals. By leveraging specialized knowledge and proven methodologies, these agencies can drive impactful results, from increased visibility to higher conversions. Whether you’re a startup or an established SaaS provider, partnering with one of Germany’s best agencies can give you the competitive edge needed to thrive in today’s dynamic market.

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