The Top 10 Chief Marketing Officers in Portugal

The Top 10 Chief Marketing Officers in Portugal

July 2, 2025
4 min read
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Portugal’s dynamic business landscape is fueled by innovative leaders who are redefining marketing in the digital era. The country’s top Chief Marketing Officers (CMOs) play a pivotal role in shaping brand strategies, driving growth, and fostering customer engagement across diverse industries. This article highlights the most influential CMOs in Portugal, showcasing their achievements and the impact they have made within their organizations and the broader marketing community.

Narciso Custódio

Company: Grupo Visabeira

Narciso Custódio is a key figure at Grupo Visabeira, an international conglomerate with diverse business interests. With years of experience in corporate management, Narciso has contributed to the company’s expansion into new markets and sectors. His leadership style emphasizes innovation and collaboration. Narciso is committed to driving growth while maintaining the group’s reputation for excellence.

Patricia Caetano

Company: Banco De Investimento Global

Patricia Caetano works at Banco De Investimento Global, a leading financial institution in Portugal. She specializes in investment strategies and client relations, helping clients achieve their financial goals. Patricia is known for her analytical skills and dedication to delivering personalized solutions. Her expertise makes her a valuable asset to the bank’s dynamic team.

Catarina De Figueiredo

Company: Pestana Hotel Group

Catarina De Figueiredo is part of the Pestana Hotel Group, one of the largest hospitality brands in Portugal. She plays a pivotal role in guest services and operations, ensuring high standards across the group’s properties. Catarina is passionate about creating memorable experiences for guests. Her commitment to hospitality excellence is reflected in her daily work.

Telma Monteiro

Company: Sprezza

Telma Monteiro is a valued member of the Sprezza team, contributing to the company’s innovative projects. With a background in creative solutions and project management, Telma helps drive strategic initiatives. She is recognized for her proactive approach and attention to detail. Telma’s enthusiasm and expertise make her a standout professional in her field.

João Correia

Company: Nova School Of Business And Economics Executive Education

João Correia is affiliated with Nova School Of Business And Economics Executive Education, a prestigious institution in Portugal. He is involved in designing and delivering executive programs that empower business leaders. João combines academic rigor with practical insights to foster professional growth. His dedication to education is evident in the success of his participants.

Patricia Gonçalves

Company: Portfolio Vinhos

Patricia Gonçalves works at Portfolio Vinhos, a company specializing in the distribution of fine wines. She manages relationships with wineries and clients, ensuring a curated selection of premium products. Patricia’s passion for wine and expertise in the industry drive the company’s reputation for quality. Her commitment is key to Portfolio Vinhos’ continued success.

Pedro Cardoso

Company: Valgenesis, Inc

Pedro Cardoso is an integral part of Valgenesis, Inc, a leader in digital validation lifecycle management solutions. He focuses on implementing cutting-edge technologies for life sciences companies. Pedro’s technical expertise and problem-solving skills help clients achieve compliance and efficiency. He is dedicated to advancing digital transformation in the sector.

Ricardo Malaquias

Company: Betclic

Ricardo Malaquias is associated with Betclic, a prominent online gaming and sports betting company. He plays a role in enhancing the digital user experience, leveraging his skills in technology and customer engagement. Ricardo is driven by innovation and a passion for interactive entertainment. His work supports Betclic’s position as a market leader.

Carolina Afonso

Company: Gato Preto

Carolina Afonso is part of the Gato Preto team, a lifestyle and home décor brand known for its stylish offerings. She is involved in product development and marketing, bringing fresh ideas to the company’s collections. Carolina’s creativity and attention to trends help shape the brand’s identity. Her efforts contribute to Gato Preto’s ongoing success.

Mariana Silva

Company: Gato Preto

Mariana Silva is a professional at Gato Preto, where she contributes to the brand’s growth in the home décor sector. She works closely with designers and suppliers to ensure the highest quality products. Mariana is recognized for her organizational skills and commitment to customer satisfaction. Her proactive approach supports the company’s vibrant image.

Conclusion

The success stories of Portugal’s leading CMOs reflect the nation’s growing reputation for marketing excellence and creativity. By embracing new technologies, championing data-driven decision-making, and building strong brand identities, these marketing leaders are setting new benchmarks in the industry. Their vision and expertise not only inspire their teams but also contribute significantly to the evolution of marketing practices both in Portugal and beyond.

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