The Top 10 Graphic Designers in Cuba in 2025

Cuba’s graphic design scene is experiencing a remarkable renaissance in 2025, with a new wave of talented artists making their mark both locally and internationally. From innovative branding to striking poster art, Cuban designers are blending tradition and modernity to create compelling visual stories. This article spotlights the top graphic designers in Cuba this year, showcasing their unique styles, influences, and contributions to the vibrant creative landscape of the island.

Idania del Río

Company: Clandestina

Idania del Río is a renowned Cuban designer and entrepreneur, best known as the co-founder of Clandestina, Cuba’s first independent fashion brand. Her innovative approach blends Cuban cultural motifs with contemporary design, challenging traditional norms within the island’s creative industry. Del Río has gained international recognition for her work, contributing to Cuba’s new wave of creative entrepreneurship. Through Clandestina, she has helped redefine the global image of Cuban design.

Erick Ginard

Company: Tojosa Design Studio

Erick Ginard is a prominent Cuban graphic designer and illustrator, currently associated with Tojosa Design Studio. He is celebrated for his expressive poster art and unique visual storytelling, which often reflect social and cultural themes. Ginard’s work has been exhibited internationally, earning him numerous awards and acclaim in the design community. His style combines bold graphics with a strong sense of narrative, positioning him as a leading figure in contemporary Cuban design.

Nelson Ponce Sánchez

Company: Camaleón Collective

Nelson Ponce Sánchez is a distinguished Cuban designer and illustrator, affiliated with Camaleón Collective. He is widely recognized for his contributions to Cuban visual culture, particularly in poster art and editorial illustration. Ponce Sánchez’s work is characterized by its vibrant color palettes and innovative compositions. He actively mentors emerging artists and continues to influence the Cuban design landscape through both his creative output and collaborative projects.

Raul Valdes Gonzalez (Raupa)

Company: Independent

Raul Valdes Gonzalez, known as Raupa, is an independent Cuban artist and designer acclaimed for his dynamic poster designs and graphic art. His work spans multiple mediums, including digital and print, often exploring themes of Cuban identity and contemporary society. Raupa has exhibited internationally and is regarded for his experimental approach to visual communication. His distinctive style has made a significant impact on the Cuban visual arts scene.

Santos Toledo Argudín

Company: Independent

Santos Toledo Argudín is an independent Cuban designer celebrated for his contributions to graphic design and visual arts. With a career spanning several decades, he has played a vital role in shaping the aesthetics of modern Cuban design. Toledo Argudín’s work is known for its clarity, creativity, and cultural resonance. He remains a respected figure, inspiring new generations of Cuban artists and designers.

Ernesto Oroza

Company: Independent

Ernesto Oroza is an independent Cuban artist, designer, and theorist known for his research-driven approach to art and design. His work often investigates the intersection of daily life, technology, and creativity in Cuba, focusing on themes such as improvisation and resourcefulness. Oroza has published extensively and exhibited internationally, contributing to global discourse on design innovation. His unique perspective has influenced both academic and artistic communities.

Annick Woungly-Massaga

Company: Independent

Annick Woungly-Massaga is an independent Cuban designer and visual artist with a diverse portfolio encompassing graphic design, illustration, and multimedia art. Her work often explores cultural identity, history, and the fusion of traditional and contemporary elements. Woungly-Massaga has participated in various national and international exhibitions, earning her recognition within the Cuban art scene. She continues to push creative boundaries through her experimental projects.

Arnulfo Espinosa

Company: Independent

Arnulfo Espinosa is an independent Cuban artist and designer known for his innovative approach to graphic and visual art. His work reflects a deep engagement with Cuban culture, employing bold visual language and inventive techniques. Espinosa’s pieces have been showcased in exhibitions both in Cuba and abroad, marking him as a vital contributor to the island’s creative community. He remains committed to exploring new forms of artistic expression.

Caridad Maldonado

Company: Independent

Caridad Maldonado is an independent Cuban designer and visual artist whose work spans illustration, graphic design, and mixed media. She is known for her expressive style and the ability to convey complex narratives through visual art. Maldonado’s contributions have enriched the Cuban art landscape, and her pieces are celebrated for their emotional depth and originality. She actively participates in both local and international art exhibitions.

Jorge Luis Rodríguez

Company: Independent

Jorge Luis Rodríguez is an independent Cuban designer and artist, recognized for his impactful work in graphic design and visual communication. His art is marked by a strong sense of composition and thoughtful engagement with Cuban social themes. Rodríguez’s work has appeared in numerous exhibitions, earning him respect within the creative community. He continues to influence the evolution of Cuban design through both practice and mentorship.

Conclusion

The graphic designers featured in this list are not only shaping Cuba’s visual culture but are also influencing global design trends with their fresh perspectives and inventive techniques. Their work reflects the dynamic spirit of Cuban artistry and demonstrates how creativity thrives amidst change. As Cuban graphic design continues to evolve, these designers are sure to inspire and lead the next generation of artists both at home and beyond.