Switzerland has long been recognized for its exceptional design sensibility, blending precision, innovation, and a unique aesthetic rooted in the Swiss tradition. As we look ahead to 2025, the country continues to foster a vibrant community of graphic designers whose work shapes industries, influences global trends, and sets new standards in visual communication. This article spotlights the top graphic designers in Switzerland in 2025, exploring their distinctive styles, accomplishments, and contributions to the creative landscape.
Company: Studio Feixen
Felix Pfäffli is a Swiss graphic designer renowned for his vibrant and playful visual language. He founded Studio Feixen, which is celebrated for its innovative approach to typography and visual communication. Pfäffli’s work spans posters, editorial design, and branding, often pushing the boundaries of conventional design. He also teaches at the Lucerne School of Graphic Design, inspiring the next generation of designers.
Company: Automatico Studio
Demian Conrad is a Swiss-Italian designer and the founder of Automatico Studio, known for its experimental and conceptual approach to graphic design. He has gained international recognition for his inventive use of print techniques and visual systems. Conrad’s work often explores the intersection of technology and traditional design practices. In addition to his studio practice, he lectures and writes about design theory.
Company: Babyinktwice
Dafi Kühne is a Swiss graphic designer and letterpress printer, operating under the moniker Babyinktwice. He is well-known for blending contemporary design with traditional printing techniques, creating striking and tactile works. Kühne’s posters and prints often feature bold typography and meticulous craftsmanship. He also shares his expertise through workshops and lectures globally.
Company: Independent
Manuela Pfrunder is an independent Swiss graphic designer recognized for her thoughtful and elegant design solutions. She is best known for redesigning the Swiss banknote series, merging innovation with national cultural elements. Pfrunder’s work encompasses editorial, branding, and illustrative projects. Her approach is marked by a keen attention to detail and a strong conceptual foundation.
Company: Studio Simone Züger
Simone Züger is the founder of Studio Simone Züger, specializing in graphic design and visual communication. Her work is characterized by a refined aesthetic and a strong sense of composition. Züger collaborates with clients across various sectors, delivering impactful and meaningful design solutions. She is also involved in teaching and mentoring young designers.
Company: Independent
Annik Troxler is an independent Swiss graphic designer acclaimed for her experimental and expressive poster designs. She is especially known for her work for the Willisau Jazz Festival, where she developed a distinctive visual language. Troxler’s portfolio spans cultural and commercial projects, often incorporating bold color palettes and inventive typography. She also lectures on graphic design at several institutions.
Company: Norm
Dimitri Bruni is a co-founder of the influential design studio Norm, based in Zurich. He is celebrated for his minimalist and systematic approach to typography and graphic design. Bruni’s work with Norm includes the development of typefaces and visual identities for international clients. His contributions have significantly shaped contemporary Swiss graphic design.
Company: Norm
Manuel Krebs is a Swiss graphic designer and one of the founders of Norm, a studio renowned for its rational and precise design ethos. He specializes in typography, having co-designed several acclaimed typefaces used worldwide. Krebs’s work often explores the boundaries between art and design, resulting in projects that are both functional and intellectually stimulating. He is also active as an educator and speaker.
Company: Norm
Ludovic Varone is part of the team at Norm, a Zurich-based studio at the forefront of contemporary type and graphic design. He contributes to the studio’s signature projects characterized by clarity, order, and innovation. Varone’s expertise lies in developing visual identities and custom typefaces for a diverse clientele. His work reflects a deep respect for Swiss design heritage while embracing modernity.
Company: Bozaci Studio
Ata Bozaci is a Swiss artist and designer, best known for his work in urban art and illustration. As the founder of Bozaci Studio, he bridges the worlds of fine art and graphic design, creating impactful murals, illustrations, and branding projects. Bozaci’s style is marked by bold lines and dynamic compositions. He has exhibited his work internationally and collaborates with brands and institutions.
Company: Independent
Cornel Windlin is an independent Swiss graphic designer recognized for his innovative typographic and editorial work. He has developed influential typefaces and visual systems for cultural institutions and publications. Windlin’s approach often challenges conventions, resulting in visually striking and conceptually rich projects. He is also an educator, sharing his insights with aspiring designers.
The graphic designers featured in this list exemplify the highest standards of creative excellence in Switzerland, pushing boundaries and redefining what is possible in the field. Their visionary approaches and commitment to quality not only elevate Swiss design on the world stage but also inspire the next generation of creatives. As the design industry evolves, these talented individuals will undoubtedly continue to leave their mark, shaping the future of graphic design both within Switzerland and beyond.
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