The top CEOs in IT in Estonia

May 9, 2025
5 min read
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Estonia has established itself as a global leader in digital innovation and technology, thanks in large part to its dynamic IT sector. The success of this vibrant ecosystem is driven by visionary CEOs who are at the forefront of pushing boundaries, fostering growth, and shaping the future of IT both locally and internationally. This article highlights some of the top CEOs in Estonia’s IT industry, exploring their backgrounds, achievements, and the impact they’ve made on the digital landscape.

Kristel Kruustük

Company: Testlio

Kristel Kruustük is the co-founder and Chief Testing Officer of Testlio, a global leader in app testing services. She started her career as a software tester and turned her passion into a successful company. Under her leadership, Testlio has grown to serve major clients like Microsoft and CBS. Kristel is an advocate for women in technology and frequently speaks at industry events. Her journey is an inspiration for aspiring entrepreneurs in the tech sector.

Taavet Hinrikus

Company: Wise

Taavet Hinrikus is the co-founder and first employee of Wise, formerly known as TransferWise, a leading international money transfer service. Before Wise, he was part of the early Skype team, contributing to its global success. Taavet has been a prominent advocate for transparent banking and fintech innovation. He is also an active investor and mentor to startups in Europe. His work has significantly impacted the way people move money around the world.

Markus Villig

Company: Bolt

Markus Villig is the founder and CEO of Bolt, one of Europe’s fastest-growing transportation platforms. He started Bolt at the age of 19, aiming to make urban mobility more affordable and efficient. Under Markus’ leadership, Bolt has expanded to multiple continents, offering ride-hailing, scooters, and food delivery. He is known for his ambitious vision and hands-on approach to business growth. Markus has been recognized as one of the youngest successful tech entrepreneurs in Europe.

Martin Villig

Company: Bolt

Martin Villig is the co-founder of Bolt, working alongside his brother Markus to build a leading mobility company. With a background in IT and management, Martin has played a key role in Bolt’s operational and strategic development. He is passionate about entrepreneurship and supports various initiatives to help young startups in Estonia. Martin is also active in promoting sustainable urban transportation. His leadership has contributed significantly to Bolt’s rapid expansion.

Kaarel Kotkas

Company: Veriff

Kaarel Kotkas is the founder and CEO of Veriff, an innovative identity verification platform. Starting his entrepreneurial journey in his early twenties, Kaarel developed Veriff to help companies verify identities online securely. The company has attracted significant investment and serves clients globally. Kaarel is known for his commitment to digital security and startup culture. He is widely regarded as a leading voice in Estonia’s tech scene.

Ragnar Sass

Company: Pipedrive

Ragnar Sass is a co-founder of Pipedrive, a popular sales management tool used by businesses worldwide. He is an experienced entrepreneur with a passion for building high-performing teams. Ragnar has also co-founded several other startups and runs startup bootcamps to support new founders. He is an active member of the European tech community, mentoring and advising early-stage companies. His enthusiasm for innovation continues to inspire many in the industry.

Timo Rein

Company: Pipedrive

Timo Rein is the co-founder and former CEO of Pipedrive, a CRM platform designed to boost sales productivity. With a background in sales and software, Timo helped Pipedrive grow from a small startup to a global company. He is known for his practical approach to solving sales challenges through technology. Timo frequently shares his expertise at conferences and in startup circles. His leadership has made Pipedrive a trusted tool for sales professionals.

Martin Koppel

Company: Fortumo

Martin Koppel is the co-founder and CEO of Fortumo, a digital payment platform specializing in mobile payments. He started Fortumo to make payments easier for app developers and telcos worldwide. Martin has led the company through significant growth, serving millions of users in over 100 countries. He is recognized for his expertise in fintech and mobile technologies. Martin continues to drive innovation in the digital payments space.

Priit Salumaa

Company: Mooncascade

Priit Salumaa is the co-founder and CEO of Mooncascade, a software development and consulting company. With a background in engineering, Priit has guided Mooncascade to become a trusted tech partner for startups and enterprises. He is active in the Estonian startup community, mentoring new founders and supporting tech education. Priit also co-organizes tech events and hackathons. His leadership is marked by a commitment to quality and innovation.

Madis Müür

Company: Comodule

Madis Müür is a co-founder of Comodule, a company specializing in IoT solutions for light electric vehicles. He has a strong background in engineering and entrepreneurship. Madis has helped Comodule become a key player in the e-mobility sector, enabling smart connectivity for bikes and scooters. He is passionate about sustainable transportation and technology. Madis actively promotes green innovation through his work and public speaking.

Conclusion

The achievements of Estonia’s top IT CEOs underscore the nation’s position as a digital powerhouse in Europe and beyond. Their leadership, ingenuity, and commitment to technological advancement continue to inspire the next generation of entrepreneurs and innovators. As Estonia’s IT sector evolves, these CEOs will remain central figures in driving progress and maintaining the country’s reputation as a hub for digital excellence.

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