The top Founders in IT in Colombia

May 9, 2025
5 min read
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Colombia’s IT sector has experienced tremendous growth over the past decade, emerging as a vibrant hub for technological innovation in Latin America. At the heart of this transformation are pioneering founders who have not only built successful companies but have also inspired a new generation of tech entrepreneurs. This article highlights some of the top IT founders in Colombia, exploring their achievements and the impact they have had on the country’s digital landscape.

David Vélez

Company: Nubank

David Vélez is the co-founder and CEO of Nubank, one of the world’s largest independent digital banks, headquartered in Brazil. Originally from Colombia, Vélez started Nubank in 2013 with the mission to revolutionize banking in Latin America. Under his leadership, Nubank has grown to serve millions of customers and has become a fintech giant valued at billions. Vélez is recognized as a visionary entrepreneur driving financial inclusion in the region.

Andrés Bilbao

Company: Rappi

Andrés Bilbao is a co-founder of Rappi, a leading Latin American super-app that offers on-demand delivery services for food, groceries, and more. Known for his entrepreneurial spirit, Bilbao played a crucial role in scaling Rappi from a local Colombian startup to a multi-country tech powerhouse. He has been instrumental in shaping the company’s innovative culture and rapid expansion. Bilbao is a prominent figure in the Latin American startup ecosystem.

Simón Borrero

Company: Rappi

Simón Borrero is the CEO and co-founder of Rappi, one of Latin America’s fastest-growing technology companies. With a background in engineering and entrepreneurship, Borrero has led Rappi’s evolution from a simple delivery platform to a comprehensive super-app. His leadership has attracted significant investment and positioned Rappi as a regional unicorn. Borrero is widely regarded for his bold vision and execution in the tech industry.

Felipe Villamarín

Company: Rappi

Felipe Villamarín is a co-founder of Rappi, where he has been key in driving the company’s strategic direction and growth. Villamarín’s experience in business and technology has helped Rappi become a household name across Latin America. He is passionate about entrepreneurship and scaling high-impact startups. His work has contributed significantly to the transformation of the region’s digital economy.

Sebastián Mejía

Company: Rappi

Sebastián Mejía is a co-founder and President of Rappi, a leading technology company in Latin America. Mejía has been central to Rappi’s product innovation and expansion throughout the region. With a focus on user experience and operational excellence, he has helped the company become a multi-vertical super-app. Mejía is recognized for his commitment to building transformative tech solutions.

Juliana Barreto

Company: Tül

Juliana Barreto is a co-founder of Tül, a Colombian startup that streamlines the supply chain for hardware stores through technology. With a background in business and logistics, Barreto has been pivotal in Tül’s rapid growth and regional expansion. She is committed to empowering small retailers and enhancing efficiency in traditional sectors. Barreto is seen as a rising leader in Latin America’s entrepreneurial community.

Juan Pablo Ortega

Company: Yuno

Juan Pablo Ortega is the co-founder of Yuno, a fintech company focused on simplifying online payments for businesses in Latin America. Previously, Ortega was a co-founder at Rappi, where he drove innovation and growth. At Yuno, he leverages his expertise to build scalable financial solutions. Ortega is known for his deep knowledge of technology and payments in emerging markets.

Santiago Suárez

Company: Addi

Santiago Suárez is the CEO and co-founder of Addi, a fintech startup that enables buy-now-pay-later solutions in Latin America. Suárez’s vision is to democratize access to credit and financial services for underserved populations. Under his leadership, Addi has quickly expanded across several countries and attracted significant investment. He is recognized for his innovative approach to financial inclusion.

Elkin Echeverri

Company: Intergrupo

Elkin Echeverri is a leading executive at Intergrupo, a prominent technology consulting and software development firm based in Colombia. With years of experience in IT and digital transformation, Echeverri has overseen numerous large-scale projects across Latin America. He is dedicated to helping enterprises modernize their operations through innovative technology. Echeverri is respected for his leadership and industry expertise.

César Rodríguez

Company: Ubits

César Rodríguez is the co-founder and CEO of Ubits, a digital learning platform aimed at upskilling professionals in Latin America. With a passion for education and technology, Rodríguez has grown Ubits into a leading edtech company that serves thousands of corporate clients. He is committed to closing the skills gap and fostering lifelong learning in the region. Rodríguez is recognized for his impact on workforce development.

Conclusion

The success stories of Colombia’s top IT founders demonstrate the country’s potential as a key player in the global technology arena. Through vision, determination, and a commitment to innovation, these entrepreneurs have paved the way for future growth and technological advancement in Colombia. Their journeys serve as inspiration for aspiring founders and reinforce Colombia’s position as a dynamic and promising market for IT development.

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