Top Marketing Directors in Chile

Chile’s dynamic business landscape is shaped by innovative marketing directors who drive brand growth, digital transformation, and consumer engagement. This article highlights some of the top marketing directors in Chile, exploring their backgrounds, strategies, and the impact they have made within their industries.

Lucas Chávez-Alcorta

Company: Falabella

Lucas Chávez-Alcorta is a dynamic leader at Falabella, one of Latin America’s largest retail companies. With a keen eye for innovation and customer experience, he has played a pivotal role in the company’s digital transformation. Lucas’s expertise spans retail strategy and e-commerce, driving growth and modernization in the sector. His leadership style emphasizes collaboration and agility in adapting to market trends.

Eduardo Ffrench-Davis

Company: CCU

Eduardo Ffrench-Davis is a seasoned executive at CCU, a leading beverage company in Latin America. With extensive experience in the industry, Eduardo has overseen key projects in product development and market expansion. His strategic vision has strengthened CCU’s position in both local and international markets. Eduardo is known for fostering innovation and maintaining high standards for quality.

Rafael Lipari

Company: Caja Los Andes

Rafael Lipari is an accomplished professional at Caja Los Andes, a prominent Chilean social security institution. He specializes in financial services and customer relations, ensuring that clients receive top-tier support. Rafael has contributed to several initiatives aimed at improving operational efficiency and service delivery. His commitment to social responsibility drives his work within the organization.

Lorena Rocca

Company: Banco Estado

Lorena Rocca holds a key position at Banco Estado, Chile’s largest public bank. She is recognized for her expertise in banking operations and risk management. Lorena has led teams focused on financial inclusion and digital banking services. Her work is instrumental in promoting access to banking for underserved communities.

Tatiana Riesle

Company: Unimarc

Tatiana Riesle is a leading figure at Unimarc, one of Chile’s major supermarket chains. She has a background in retail management and customer experience optimization. Tatiana’s initiatives have been crucial in enhancing in-store operations and digital engagement. She is dedicated to sustainability and community outreach through Unimarc’s various programs.

Claudio Moro

Company: Latam Airlines

Claudio Moro is an influential executive at Latam Airlines, South America’s largest airline group. With expertise in operations and logistics, Claudio ensures the seamless functioning of airline services across multiple countries. His leadership has contributed to Latam’s reputation for safety and customer satisfaction. Claudio is committed to advancing sustainable aviation solutions.

Macarena Bravo

Company: Chevrolet, GM

Macarena Bravo is a prominent leader at Chevrolet, General Motors in Chile. She focuses on automotive innovation and customer engagement strategies. Macarena has played a key role in launching new vehicle models and promoting electric mobility. Her work supports the company’s commitment to sustainability and technological advancement.

Paula Callejas

Company: Movistar

Paula Callejas is a senior professional at Movistar, a leading telecommunications provider in Latin America. She specializes in digital transformation and customer-centric solutions. Paula has been instrumental in developing innovative services that enhance connectivity and user experience. Her dedication to technological progress has positioned Movistar at the forefront of the industry.

María Beatriz Parodi

Company: Banco de Chile

María Beatriz Parodi is a distinguished executive at Banco de Chile, one of the country’s foremost financial institutions. She leads initiatives in digital banking and financial services innovation. María Beatriz is committed to improving customer satisfaction and expanding access to banking products. Her leadership contributes to the bank’s ongoing growth and modernization.

Cristian Franco

Company: BCI

Cristian Franco serves as a key leader at BCI, a major Chilean bank recognized for its focus on innovation. With a background in finance and technology, Cristian has driven several digital transformation projects. His approach centers on enhancing customer experience and operational efficiency. Cristian is passionate about leveraging technology to create more inclusive financial services.

Rosa María Iensen

Company: Farmacias Cruz Verde

Rosa María Iensen is an influential figure at Farmacias Cruz Verde, a leading pharmacy chain in Chile. She specializes in healthcare retail management and customer relations. Rosa María has led projects aimed at expanding pharmacy services and improving access to healthcare products. Her efforts support the company’s mission to promote wellness in communities.

Paola Castiglione

Company: NotCo

Paola Castiglione is a trailblazer at NotCo, a food tech company revolutionizing plant-based products. With a background in innovation and marketing, Paola drives growth and brand awareness for NotCo’s unique offerings. She is passionate about sustainability and healthy eating. Paola’s work supports NotCo’s mission to transform the global food industry.

Rodrigo Cubillos

Company: Soprole

Rodrigo Cubillos is a respected executive at Soprole, a leading dairy products company in Chile. He brings extensive experience in food industry operations and quality management. Rodrigo has overseen initiatives that enhance product development and sustainability. His leadership is key to maintaining Soprole’s reputation for excellence in the dairy sector.

Conclusion

These top marketing directors in Chile exemplify leadership, creativity, and strategic vision, setting new standards in the marketing field. Their achievements not only elevate their respective organizations but also inspire the broader business community, positioning Chile as a hub for marketing excellence in Latin America.