Top Marketing Directors in Colombia

Top Marketing Directors in Colombia

July 14, 2025
4 min read
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Colombia’s dynamic business landscape is shaped in part by visionary marketing directors who drive brand strategies, foster innovation, and lead teams to success. This article highlights the top marketing directors in Colombia, showcasing their achievements and the impact they have on their respective industries.

Álvaro De Luna

Company: Bavaria

Álvaro De Luna is a prominent leader at Bavaria, one of Colombia’s leading brewing companies. With a wealth of experience in the beverage industry, he has played a pivotal role in driving innovation and sustainability within the organization. Known for his dynamic leadership style, Álvaro is dedicated to fostering a positive work culture and community engagement. His strategic vision continues to shape Bavaria’s growth and reputation in the market.

Valentina Vieira

Company: Alpina

Valentina Vieira serves as a key executive at Alpina, a renowned dairy and food company in Colombia. She is recognized for her expertise in product development and market expansion. Valentina is passionate about promoting healthy nutrition and sustainability through Alpina’s diverse portfolio. Her leadership has helped strengthen Alpina’s presence both locally and internationally.

Julián Mora

Company: Grupo Familia

Julián Mora plays a significant role at Grupo Familia, a major hygiene and personal care products company. With a keen focus on innovation and customer satisfaction, he has helped the company maintain its position as a market leader. Julián is committed to integrating sustainable practices into the company’s operations. His forward-thinking approach continues to drive Grupo Familia’s growth and social impact.

Juan Pablo Páez

Company: Productos Ramo

Juan Pablo Páez is a key figure at Productos Ramo, an iconic Colombian snack and bakery brand. He is known for his deep understanding of consumer preferences and his ability to adapt the company’s offerings to evolving market trends. Juan Pablo is dedicated to preserving the brand’s heritage while embracing innovation. His leadership has ensured Ramo remains a beloved household name in Colombia.

Adriana Arismendi

Company: Grupo Bancolombia

Adriana Arismendi is a distinguished leader at Grupo Bancolombia, one of Colombia’s largest banking institutions. She has extensive experience in digital transformation and customer experience. Adriana’s initiatives have been instrumental in modernizing the bank’s services and expanding financial inclusion. Her dedication to empowering communities has made a lasting impact on the organization and its clients.

Federico Roca

Company: Claro Colombia

Federico Roca is an influential executive at Claro Colombia, a leading telecommunications provider. With a strong background in technology and strategic management, he has contributed to the company’s expansion and service quality improvements. Federico is passionate about driving digital connectivity and innovation across the country. His efforts have been crucial in positioning Claro as a top choice among consumers.

Juan Fernando Castañeda

Company: Grupo Nutresa

Juan Fernando Castañeda is a senior leader at Grupo Nutresa, a top food processing conglomerate in Latin America. He is recognized for his expertise in business development and operational excellence. Juan Fernando is committed to promoting sustainable growth and responsible sourcing throughout the company’s value chain. His visionary leadership has helped Grupo Nutresa enhance its global footprint.

Borja Martínez-Zurita

Company: Unilever

Borja Martínez-Zurita holds a significant role at Unilever, a global leader in consumer goods. With a rich background in marketing and brand management, he has been instrumental in launching impactful campaigns and products. Borja is dedicated to advancing Unilever’s sustainability and social responsibility initiatives. His innovative mindset continues to drive the company’s relevance in dynamic markets.

Domenico Barbato

Company: Juan Valdez

Domenico Barbato is a key executive at Juan Valdez, the iconic Colombian coffee brand. He brings international experience and a passion for promoting Colombian coffee culture worldwide. Domenico has led initiatives to expand the brand’s retail presence and enhance customer experiences. His strategic leadership is instrumental in maintaining Juan Valdez’s reputation for quality and authenticity.

David Pulido

Company: Brinsa

David Pulido is an important leader at Brinsa, a major producer of salt and chemical products in Colombia. He is known for his strong commitment to operational excellence and sustainability. David has implemented innovative processes to improve efficiency and environmental responsibility within the company. His forward-looking approach continues to strengthen Brinsa’s position in the industry.

Conclusion

The marketing directors featured in this article exemplify excellence and leadership in Colombia’s competitive market. Their strategic insights and creative approaches continue to set new standards, inspiring the next generation of marketing professionals across the nation.

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