How to Write a Referral Email (With Templates)
How to write a referral email that gets answered: ask customers for referrals, introduce yourself via a mutual contact, follow up, use templates.
Outreach
Articles
How to Build an Email Sign-Up Pop-Up People Don’t Hate
Email pop-up tips on timing, triggers, offers, design, mobile rules, consent and testing, so your sign-up form grows a list without driving visitors away.
What Are Email Marketing Objectives? Six Goals, Explained
Learn the six main email marketing objectives, how to turn each one into a SMART goal, and which metric tells you whether it is working.
Video in Email Marketing: Thumbnails, GIFs and Inbox Support
Video in email marketing, explained: which inboxes play embedded video, how to build linked thumbnails and GIF previews, and how to measure views.
How to Write an Announcement Email People Actually Read
How to write an announcement email for a product, feature, company news, event or policy change, with structure, subject lines and templates.
How to Send an Email to Multiple Recipients Individually
How to send email individually to many people with Bcc, Gmail mail merge or Word mail merge in Outlook, using Google and Microsoft's own steps.